Introducing Miss Coors Light: Rachel Rupert

There’s nothing better than sitting back with a Coors Light, the official beer of NASCAR, and taking in a race—until now. Coors Light is welcoming a new team member to its family. Rachel Rupert has been selected as the first ever Miss Coors Light. She assumes her duties on September 19 at the New Hampshire race and then plans to return for the entire duration of the 2011 NASCAR season.

Miss Rupert beat out more than 100 ladies to become Miss Coors Light. She is said to have a passion for NASCAR, an engaging personality and a gorgeous smile. Her new duties include: interacting with fans and drivers at appearances, events and online. She also is responsible for presenting the Coors Light Pole award each week. And, once 2011 rolls around, she becomes the face of Coors Light—on their NASCAR themed point-of-sale materials.

Miss Rupert is an avid fan. She watched NASCAR growing up, attended races at a young age and even lists Martinsville as her favorite track.

Interested in following Miss NASCAR? Check out


Image Source: Miss Coors Light Facebook page

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