Archive for September 7, 2010

Wal-Mart to Rethink Gordon Partnership

Posted in NASCAR with tags , , , on September 7, 2010 by autoracingpower

According to several sources, Wal-Mart is currently re-evaluating how to spend their sponsorship budget: should they go with a single driver or an array of drivers?

With word of a potential deal for Wal-Mart to primarily sponsor Gordon as well as other drivers, there has been concern of Gordon’s merchandise receiving high-priority displays in Wal-Mart stores .

However, with news that Wal-Mart wasn’t going to be Gordon’s primary sponsor, that fear has dissolved. This decision leaves Gordon without primary sponsorship.