Formula 1 Too “Elitist” for Toyota?

Toyota has announced that it will not be returning to Formula 1 for the 2011 season. They cite that Formula 1 is to out of touch with ts customer base.  They plan to re-prioritize and focus on “grass-roots racing”, including NASCAR and the Nurburgring 24-hour endurance race in Germany. The company believes these are more “geared toward the customer.” Toyota even goes as far as the say there is a big gap between those who enjoy Formula 1 and those who user Toyota’s vehicles. They admit that Formula 1 is still the “pinnacle of auto racing,” but refer to the sport as “elitist.”


2 Responses to “Formula 1 Too “Elitist” for Toyota?”

  1. chuckraw Says:

    interesting so toyota isn’t top quality???

  2. […] It is reported on the Auto Racing World Blog that Toyota will not be seeking to return to Formula 1 in 2011, describing the sport as ‘Elitist’!  For the full story check out Formula 1 Too “Elitist” for Toyota? […]

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